Channel Incentive Programs for Dealers, Distributors & Resellers
Run a More Capable Dealer Incentive Program—Without Adding More Administration
Dealer and distributor incentive programs can become complicated quickly.
Different products need different promotions. Dealers may qualify for different offers. Sales data can come from multiple sources. Promotions overlap. Performance needs to be tracked. Earnings need to be calculated accurately. Participants need to know what's available and how they're doing.
And all of it may be managed by a very small internal team.
VIBE helps manufacturers and suppliers run sophisticated dealer, distributor and reseller incentive programs without requiring a large team to administer them.
The technology automates routine processes. VIBE supports the day-to-day program administration. Your team retains the visibility and control it needs.
ONE PROGRAM. MANY MOVING PARTS.
One Program. Different Partners, Products and Priorities.
A channel incentive program rarely stays simple.
You may need to reward sales of strategic products this quarter, move inventory next month, encourage product training, recognize top-performing dealers or give one distributor group a different opportunity from another.
The program needs to accommodate those changes without creating a new administrative process every time the business changes direction.
VIBE provides a central environment for managing the data, rules, promotions, communications, rewards and reporting behind the program.
That makes it possible to run a more targeted and responsive incentive strategy without creating equivalent work for the people managing it.
MORE THAN A SINGLE SALES BONUS
What Can You Manage With VIBE?
Dealer and Distributor Sales Incentives
Create incentives based on qualifying sales, products, targets, participant groups and other program criteria.
Rules can be configured around the way your channel actually operates rather than requiring every participant to receive the same offer.
SPIFFs and Tactical Promotions
Launch short-term promotions when the business needs additional focus on a product, category or sales objective.
Promotions can target specific participant groups and run alongside the ongoing incentive program.
This gives program teams more flexibility to respond to changing sales priorities without building a separate process for every campaign.
Tiered and Performance-Based Incentives
Give participants a reason to keep progressing.
Programs can incorporate targets, performance tiers, status levels and other structures that recognize achievement and encourage participants toward the next objective.
Participants can see where they stand and what they're working toward rather than waiting until the end of a promotion to find out how they performed.
Training, Challenges and Missions
Not every channel objective is a transaction.
You may need dealers to learn about a new product, complete training, participate in a launch activity or take several actions before earning a reward.
VIBE can combine learning, quizzes, games, Challenges and Missions with sales incentives to encourage the behaviours surrounding the sale—not only the final transaction.
Games and Instant-Win Promotions
Games can add immediacy to promotions that might otherwise feel routine.
Use instant-win and playable incentives to support product launches, short-term sales pushes, training initiatives and other tactical campaigns.
They can be incorporated into the broader program rather than operating as disconnected promotions.
FROM SALES FILE TO EXPLAINABLE EARNING
How Does VIBE Process Dealer and Distributor Sales Data?
Dealer incentive programs often depend on sales information originating outside the incentive platform.
VIBE can receive recurring sales and participant data through APIs, secure file feeds and other supported integration methods.
Once data is received, the program can apply configured validation and incentive rules to determine qualifying activity and calculate participant earnings.
- 01Sales data
- 02Validation
- 03Participant matching
- 04Incentive rules
- 05Earnings calculation
- 06Exception handling
- 07Approved payout
- 08Reporting
This reduces the need for administrators to manually process every transaction and makes it easier to trace an earning back to the underlying activity and program rule.
VIBE has integrated with systems such as Salesforce and can work with different data sources based on the requirements of the program.
A PROGRAM PEOPLE CAN ACTUALLY USE
Give Dealers Visibility Into Their Performance
An incentive is more useful when participants know what they're working toward.
VIBE can give dealers, distributors and sales partners a central place to see relevant program information, including:
- available incentive opportunities
- qualifying activity
- progress toward targets or tiers
- earnings and reward balances
- program communications
- training and challenges
- new promotions and deadlines
Instead of relying entirely on emails or the program administrator to answer routine questions, participants have ongoing access to the information relevant to them.
BETWEEN PROMOTIONS
Keep the Program Visible Between Promotions
Launching an incentive doesn't guarantee that participants will remember it.
VIBE combines incentive management with the communications and engagement capabilities needed to keep opportunities visible throughout the program.
Program communications can include announcements, reminders, progress updates, countdowns, campaign creative, video and personalized content.
VIBE's in-house creative team can also support campaign concepts, graphics, communications, games, animation and video when the internal marketing team needs additional capacity.
The result is a program that can continue communicating with participants rather than simply waiting for them to return to the portal.